The healthcare industry is undergoing a digital transformation, creating unprecedented opportunities for innovative IT solutions. Whether you’re an entrepreneur, a healthcare professional with a groundbreaking idea, or an established company looking to expand into the healthcare sector, understanding how to develop a healthcare IT product from scratch is crucial for success in this dynamic field.

This comprehensive guide will walk you through the entire process of healthcare IT product development, from initial concept to successful launch. We’ll cover everything from creating a healthcare IT product development roadmap to the intricacies of building HIPAA-compliant healthcare software. By the end of this guide, you’ll have a solid understanding of the steps to launch a medical software application and even insights on how to develop an EHR system for small clinics.

1. Understanding the Healthcare IT Landscape

Before diving into the product development process, it’s essential to grasp the current state of the healthcare IT landscape. The sector is characterized by:

• Increasing digitization of health records and services.
• Growing demand for telemedicine and remote patient monitoring.
• Rising importance of data analytics and artificial intelligence in healthcare.
• Stringent regulatory requirements (e.g., HIPAA, FDA regulations).
• Interoperability challenges among different healthcare systems.
• Focus on patient-centered care and patient engagement.

Understanding these trends and challenges is crucial when considering how to develop a healthcare IT product from scratch. Your solution should not only address current needs but also anticipate future developments in the industry.

2. How to Develop a Healthcare IT Product from Scratch

1. Ideation and Market Research

The first step in developing a healthcare IT product is to identify a problem worth solving. This involves:

• Conducting thorough market research.
• Identifying pain points in current healthcare processes.
• Analyzing existing solutions and their limitations.
• Gathering insights from healthcare professionals and patients.
• Staying updated on healthcare regulations and technology trends.

Remember, the best products solve real problems. Your goal is to find a gap in the market where your innovative solution can make a significant impact.

2. Defining Your Value Proposition

Once you’ve identified a problem, clearly articulate how your product will solve it. Your value proposition should answer:

• What specific problem does your product solve?
• How is your solution better than existing alternatives?
• Who are your target users (e.g., doctors, nurses, patients, administrators)?
• What unique features or benefits does your product offer?

A well-defined value proposition will guide your entire product development process and form the core of your marketing strategy.

3. Building Your Team

Developing a healthcare IT product requires a diverse skill set. Your team should ideally include:

• Healthcare domain experts.
• Software developers with experience in healthcare IT.
• UX/UI designers familiar with medical interfaces.
• Data security specialists.
• Regulatory compliance experts.
• Project managers with healthcare IT experience.

If you’re a small startup, you might need to outsource some of these roles or find partners with complementary skills.

3. Healthcare IT Product Development Roadmap

A well-structured healthcare IT product development roadmap is crucial for keeping your project on track. Here’s a detailed breakdown of each phase:

1. Planning Phase

• Define product requirements and specifications.
• Create a detailed project timeline.
• Allocate resources and budget.
• Identify potential risks and mitigation strategies.
• Establish key performance indicators (KPIs) for the project.

2. Design Phase

• Develop user personas and user journeys.
• Create wireframes and mockups.
• Design the user interface (UI) and user experience (UX).
• Plan the system architecture.
• Define data models and database structure.

3. Development Phase

• Set up the development environment.
• Implement core functionalities.
• Develop APIs and integrate with other systems if necessary.
• Implement security measures and data protection features.
• Conduct regular code reviews and follow best practices.

4. Testing Phase

• Perform unit testing, integration testing, and system testing.
• Conduct user acceptance testing (UAT).
• Perform security and vulnerability assessments.
• Test for compliance with relevant regulations (e.g., HIPAA).
• Optimize performance and scalability.

5. Deployment Phase

• Prepare deployment documentation.
• Set up production environments.
• Migrate data if necessary.
• Train end-users and support staff.
• Monitor system performance and gather feedback.

Remember, while this roadmap provides a general structure, the healthcare IT product development process is often iterative. Be prepared to cycle back to earlier phases as you gather feedback and refine your product.

4. Steps to Launch a Medical Software Application

Launching a medical software application requires careful planning and execution. Here are the key steps:

1. Regulatory Compliance

Ensure your product meets all relevant regulatory requirements:

• Obtain necessary certifications (e.g., HIPAA compliance certification).
• Register with appropriate authorities (e.g., FDA for certain medical devices).
• Conduct a thorough legal review of your product and marketing materials.

2. Beta Testing and Feedback

Before full launch:

• Identify a group of beta testers (ideally from your target user base).
• Gather and analyze feedback.
• Make necessary adjustments to your product.
• Conduct a final round of testing.

3. Marketing and Sales Strategy

Develop a comprehensive marketing and sales plan:

• Create marketing materials (website, brochures, demo videos).
• Plan your marketing channels (medical conferences, online advertising, content marketing).
• Develop a sales strategy (direct sales, partnerships with healthcare providers).
• Prepare case studies and testimonials from beta users.

4. Launch Preparation

• Finalize pricing strategy.
• Set up customer support systems.
• Prepare launch announcements and press releases.
• Train your sales and support teams.

5. Post-Launch Monitoring and Support

• Monitor system performance and user adoption.
• Provide ongoing support and updates.
• Gather user feedback for future improvements.
• Plan for scaling your infrastructure as user base grows.

5. Building HIPAA-Compliant Healthcare Software

HIPAA compliance is non-negotiable when developing healthcare IT products. Here’s how to ensure your software meets HIPAA requirements:

1. Understanding HIPAA Requirements

• Familiarize yourself with HIPAA Privacy and Security Rules.
• Identify which HIPAA rules apply to your specific product.
• Stay updated on any changes to HIPAA regulations.

2. Implementing Security Measures

• Use strong encryption for data at rest and in transit.
• Implement robust access controls and user authentication.
• Set up audit trails and logging mechanisms.
• Conduct regular security risk assessments.

3. Ensuring Data Privacy

• Implement data minimization practices.
• Provide mechanisms for patients to access and control their data.
• Establish protocols for data retention and destruction.
• Ensure secure methods for sharing data with authorized parties.

4. Training and Documentation

• Develop comprehensive HIPAA compliance documentation.
• Train all team members on HIPAA requirements and best practices.
• Establish protocols for handling potential data breaches.
• Regularly update and review your HIPAA compliance measures.

Remember, HIPAA compliance is an ongoing process, not a one-time achievement. Regular audits and updates are necessary to maintain compliance.

6. Case Study: Develop EHR System for Small Clinics

Let’s apply the concepts we’ve discussed to a real-world scenario: developing an Electronic Health Record (EHR) system for small clinics. This case study will illustrate the practical application of the healthcare IT product development process.

Problem Identification

Small clinics often struggle with off-the-shelf EHR systems that are too complex or expensive for their needs. There’s a market gap for a user-friendly, affordable EHR system tailored for small healthcare providers.

Solution Concept

Develop a cloud-based EHR system with essential features for small clinics, including:

• Patient records management.
• Appointment scheduling.
• E-prescribing.
• Basic billing functionality.
• Customizable templates for common procedures.

Development Process

1. Planning:

• Conduct interviews with small clinic staff to understand their specific needs.
• Define core features and prioritize development.
• Create a 12-month development roadmap.

2. Design:

• Develop intuitive UI designs optimized for quick data entry.
• Plan a scalable, secure cloud architecture.

3. Development:

• Use agile methodology with two-week sprints.
• Prioritize core EHR functionality in early sprints.
• Implement HIPAA-compliant security measures from the start.

4. Testing:

• Conduct thorough HIPAA compliance testing.
• Perform usability testing with actual clinic staff.
• Stress test the system to ensure it can handle multiple concurrent users.

5. Deployment:

• Roll out to a small group of pilot clinics.
• Provide comprehensive training and support.
• Gather feedback for continuous improvement.

Challenges and Solutions

• Challenge:
  Ensuring ease of use for non-technical clinic staff.
  Solution:
  Invest heavily in UX design and conduct multiple rounds of usability testing.
• Challenge:
  Meeting HIPAA compliance on a limited budget.
  Solution:
  Prioritize essential security features and use HIPAA-compliant cloud services.
• Challenge:
  Competing with established EHR providers.
  Solution:
  Focus on superior customer support and tailored features for small clinics.

Outcome

The resulting EHR system provides small clinics with an affordable, user-friendly solution that meets their specific needs while ensuring HIPAA compliance. The product’s success leads to rapid adoption among small healthcare providers, validating the market need and development approach.

7. Challenges and Best Practices in Healthcare IT Product Development

Developing healthcare IT products comes with unique challenges. Here are some common obstacles and best practices to overcome them:

Challenges:

1. Regulatory Compliance:
Navigating complex and evolving healthcare regulations.

2. Interoperability:
Ensuring your product can integrate with existing healthcare systems.

3. Data Security:
Protecting sensitive patient information from breaches.

4. User Adoption:
Overcoming resistance to new technologies in healthcare settings.

5. Scalability:
Building systems that can handle increasing data loads and user bases.

Best Practices:

1. Prioritize Security and Compliance:
Make HIPAA compliance and data security fundamental parts of your development process, not afterthoughts.

2. Embrace User-Centered Design:
Involve healthcare professionals and patients in your design process to ensure your product meets real-world needs.

3. Focus on Interoperability:
Use standardized healthcare data formats (e.g., HL7, FHIR) and APIs to facilitate integration with other systems.

4. Implement Agile Methodologies:
Use agile development practices to adapt quickly to changing requirements and user feedback.

5. Invest in Quality Assurance:
Rigorous testing is crucial in healthcare IT. Implement comprehensive QA processes, including automated testing where possible.

6. Plan for Scalability:
Design your architecture to handle growth from the start. Consider cloud-based solutions for easier scalability.

7. Provide Robust Training and Support:
Offer comprehensive training materials and responsive customer support to facilitate user adoption.

8. Stay Informed:
Keep up with the latest developments in healthcare IT, including new regulations, technologies, and best practices.

7. Provide Robust Training and Support:
Offer comprehensive training materials and responsive customer support to facilitate user adoption.

8. Stay Informed:
Keep up with the latest developments in healthcare IT, including new regulations, technologies, and best practices.

8. Future Trends in Healthcare IT

As you develop your healthcare IT product, it’s important to consider future trends that may impact your product’s relevance and competitiveness:

1. Artificial Intelligence and Machine Learning:
AI is increasingly being used for diagnostics, treatment planning, and predictive analytics in healthcare.

2. Internet of Medical Things (IoMT):
The integration of medical devices and applications will create new opportunities for remote monitoring and data collection.

3. Blockchain in Healthcare:
Blockchain technology could revolutionize health record management, claims adjudication, and supply chain management in healthcare.

4. Telemedicine and Remote Care:
The COVID-19 pandemic has accelerated the adoption of telemedicine, a trend likely to continue.

5. Personalized Medicine:
Advances in genomics and data analytics are enabling more personalized treatment plans.

6. Virtual and Augmented Reality:
These technologies are finding applications in medical training, patient education, and even treatment.

7. 5G in Healthcare:
The rollout of 5G networks will enable faster, more reliable connections for telemedicine and remote monitoring.

Consider how these trends might impact your product and how you can position your solution to take advantage of these emerging technologies.

Conclusion:

Developing a healthcare IT product is a complex but rewarding process. By following a structured approach – from understanding how to develop a healthcare IT product from scratch to creating a detailed healthcare IT product development roadmap – you can navigate the challenges of this unique industry.

Remember that success in healthcare IT product development requires more than just technical expertise. It demands a deep understanding of the healthcare ecosystem, unwavering commitment to security and compliance, and a user-centered approach to design and development.

Whether you’re looking to develop an EHR system for small clinics or create an innovative new healthcare application, the principles outlined in this guide will help you build a product that not only meets regulatory requirements but also delivers real value to healthcare providers and patients.

As you embark on your healthcare IT product development journey, stay curious, remain adaptable, and always keep the end user – whether it’s a doctor, nurse, administrator, or patient – at the forefront of your development process. With persistence and the right approach, you can create a product that makes a meaningful difference in the healthcare industry.

In the complex landscape of US healthcare, one issue has increasingly come to the forefront of public discourse and policy debates: price transparency. The American healthcare system, known for its advanced medical technologies and world-class facilities, is also notorious for its opaque pricing structures and unpredictable costs. This lack of transparency has led to frustration, financial strain, and a growing demand for change among patients, providers, and payers alike.

This blog post delves into the multifaceted issue of price transparency in US healthcare, exploring its necessity, potential benefits, implementation challenges, and the efforts being made to bring about meaningful change. We’ll examine the perspectives of all key stakeholders – patients, healthcare providers, and insurance companies – to provide a comprehensive overview of this critical topic.

1. The Current State of Healthcare Pricing in the US

To understand the pressing need for price transparency, it’s crucial to first grasp the current state of healthcare pricing in the United States. Unlike most consumer goods and services, healthcare costs in the US are often shrouded in mystery until after the service has been rendered.

The US healthcare system operates on a complex web of negotiations and agreements between providers, insurance companies, and government agencies. Prices for the same medical procedure can vary widely not only from one hospital to another but even within the same facility, depending on a patient’s insurance coverage or lack thereof.

This opacity is exacerbated by several factors:

• Negotiated Rates: 
  Insurance companies negotiate different rates with different healthcare providers, resulting in varying prices for the same service.
• Chargemaster Prices: 
  Hospitals maintain a list of prices for all services and items, known as the chargemaster. These prices are often inflated and bear little relation to the actual costs or negotiated rates.
• Bundled Services: 
  Many medical procedures involve multiple services, making it difficult to determine the cost of individual components.
• Insurance Complexity: 
  With numerous insurance plans, each with its own coverage rules, deductibles, and co-payments, predicting out-of-pocket costs becomes challenging for patients.
• Emergency Situations: 
  In urgent medical situations, patients often cannot shop around or inquire about prices beforehand.

This lack of transparency has contributed to the United States having some of the highest healthcare costs in the world. According to the Centers for Medicare & Medicaid Services, U.S. healthcare spending grew 4.1 percent in 2022, reaching $4.5 trillion or $13,493 per person. As a share of the nation’s Gross Domestic Product, health spending accounted for 17.3 percent.

2. The Need for Price Transparency

The call for greater price transparency in healthcare stems from a variety of concerns and potential benefits:

• Informed Decision-Making:
  With clear pricing information, patients can make more informed decisions about their healthcare, potentially choosing more cost-effective options when appropriate.
• Cost Reduction:
  Transparency could lead to increased competition among providers, potentially driving down prices.
• Financial Planning:
  Patients could better prepare for medical expenses, reducing the likelihood of unexpected bills and medical debt.
• Trust in the Healthcare System:
  Greater transparency could help rebuild trust between patients, providers, and insurers.
• Efficiency in Healthcare Delivery:
  Providers and insurers could identify and address inefficiencies in their pricing and billing processes.
• Policy Development:
  Policymakers could use transparent pricing data to develop more effective healthcare policies and regulations.

The need for transparency is recognized at the highest levels of government. In 2019, President Trump signed an executive order aimed at improving price and quality transparency in healthcare. This was followed by rules from the Centers for Medicare & Medicaid Services (CMS) requiring hospitals to publish their standard charges, including negotiated rates with insurers, starting January 1, 2021.

3. Benefits of Price Transparency

Price transparency in healthcare has the potential to benefit all major stakeholders in the system: patients, providers, and payers. Let’s examine the potential advantages for each group.

For Patients

• Informed Decision-Making:
  With clear pricing information, patients can compare costs across different providers and make decisions that balance quality and affordability.
• Financial Planning:
  Knowing costs in advance allows patients to budget for medical expenses, reducing financial stress and surprise bills.
• Increased Access to Care:
  Some patients who previously avoided care due to cost uncertainty might be more likely to seek necessary treatments.
• Empowerment:
  Price transparency gives patients more control over their healthcare choices, shifting the dynamic towards a more consumer-driven model.
• Reduced Medical Debt:
  Better cost information could help patients avoid accumulating medical debt, a significant problem in the US.

For Providers

• Competitive Advantage:
  Providers offering transparent, competitive pricing could attract more patients in an increasingly consumer-driven market.
• Improved Patient Relationships:
  Transparency can build trust and satisfaction among patients, potentially leading to better health outcomes and patient retention.
• Streamlined Administrative Processes:
  Clear pricing can reduce billing disputes and simplify the collection process.
• Opportunity for Self-Assessment:
  Transparent pricing allows providers to benchmark their costs against competitors, potentially identifying areas for efficiency improvements.
• Reduced Bad Debt:
  Upfront price information could decrease instances of patients being unable to pay their bills, reducing the provider’s bad debt.

For Payers

• Cost Control:
  Transparency could drive competition among providers, potentially lowering overall healthcare costs for insurers.
• Improved Network Design:
  Payers can use transparent pricing data to design more cost-effective provider networks.
• Enhanced Member Satisfaction:
  By helping members understand and plan for healthcare costs, insurers can improve customer satisfaction and retention.
• Data for Negotiations:
  Transparent pricing provides insurers with more information for contract negotiations with providers.
• Reduced Unnecessary Care:
  When patients are aware of costs, they may be less likely to pursue unnecessary treatments, reducing overall healthcare spending.

4. Challenges in Implementing Price Transparency

While the benefits of price transparency are significant, implementation faces several challenges:

• Complex Pricing Structures:
  Healthcare pricing involves numerous variables, including negotiated rates, bundled services, and varying insurance plans, making it difficult to provide simple, straightforward prices.
• Resistance from Stakeholders:
  Some providers and insurers may resist transparency, fearing it could undermine their negotiating power or competitive advantage.
• Technical Challenges:
  Implementing systems to accurately track and display prices across various services and insurance plans requires significant technological investment.
• Quality Considerations:
  There’s a concern that focusing solely on price might lead patients to choose lower-quality care, neglecting other important factors.
• Potential for Increased Prices:
  In some cases, transparency could lead to price increases if lower-priced providers raise their rates to match competitors.
• Patient Understanding:
  Even with transparent pricing, many patients may struggle to understand complex medical billing and insurance terms.
• Emergency Situations:
  In urgent medical situations, patients often can’t shop around based on price, limiting the impact of transparency.
• Implementation Costs:
  Providers, especially smaller practices, may face significant costs in implementing transparency measures.
• Data Privacy Concerns:
  Sharing negotiated rates and other pricing information raises questions about data security and business confidentiality.

5. Efforts to Improve Price Transparency

Despite these challenges, various efforts are underway to improve price transparency in US healthcare:

• Federal Regulations:
  The Hospital Price Transparency Rule, effective from January 1, 2021, requires hospitals to provide clear, accessible pricing information online about the items and services they provide.
• State-Level Initiatives:
  Several states have passed their own price transparency laws, some going beyond federal requirements.
• All-Payer Claims Databases (APCDs):
  Some states have established these databases to collect medical claims, pharmacy claims, and dental claims from private and public payers.
• Online Price Comparison Tools:
  Many insurance companies and third-party organizations have developed online tools to help consumers compare healthcare prices.
• Direct Primary Care Models:
  Some providers are moving to transparent, subscription-based models that clearly outline costs for all services.
• Advocacy Groups:
  Various organizations are advocating for greater price transparency and educating consumers about their rights to pricing information.

Certainly! I’ll provide you with a new section that incorporates the information about LogicLoom’s work with the health-tech startup. This section would fit well within the blog post under the “Efforts to Improve Price Transparency” section, perhaps as a subsection or case study. Here’s the content:

6. Case Study: LogicLoom’s Innovative Approach to Healthcare Transparency

While various stakeholders are working to improve price transparency, some companies are taking innovative approaches to address this challenge comprehensively. Let’s talk about one such example where LogicLoom has partnered with a US-based health-tech startup to develop a cutting-edge solution that not only addresses price transparency but also incorporates quality metrics to provide a holistic view of healthcare options.

Challenges Addressed:

The solution tackles several key issues in the US healthcare system:

• Lack of clarity on treatment costs and quality for both patients and providers.
• The need for insurance companies to comply with the “Transparency in Coverage” rule by sharing price data.
• The requirement for providers to disclose quality information as per the Patient Protection and Affordable Care Act (ACA).
• The demand for a system that provides transparency in pricing to enable better-informed decisions.

Implementation:

LogicLoom assisted the startup in developing a comprehensive system with the following features:

• A large-scale data lake to analyze price transparency and quality outcome data from various insurance providers.
• AI-powered analysis to identify the best providers based on cost and quality measures within the patient’s vicinity.
• An application with decision support features, including cost and quality comparisons, to help patients evaluate their options and make informed choices.

Results:

The solution offers several significant benefits:

• Cost transparency across different healthcare providers.
• Quality transparency across providers, allowing for more comprehensive comparisons.
• A user-friendly, AI-based tool that helps patients decide on the best treatment option based on their specific needs and preferences.

This innovative approach demonstrates how technology can be leveraged to address the complex challenges of healthcare price transparency. By combining cost data with quality metrics and utilizing AI for analysis, the solution goes beyond simple price disclosure to provide actionable insights for patients.

Such initiatives represent the future of healthcare transparency, where patients have access to comprehensive information that allows them to make truly informed decisions about their care. As more companies and startups enter this space, we can expect to see increasingly sophisticated tools that empower patients and drive positive change in the healthcare system.

7. The Role of Healthcare IT Solution Providers

Healthcare IT solution providers or healthtech startups play a crucial role in facilitating price transparency. These companies develop and provide the technological infrastructure necessary to collect, process, and display pricing information. Their efforts include:

• Development of Price Transparency Tools:
  They are creating user-friendly interfaces that allow patients to easily access and understand pricing information.
• Integration of Price Data:
  They’re working on integrating pricing information into existing Electronic Health Record (EHR) systems and patient portals.
• Compliance Solutions:
  They are developing solutions to help healthcare providers comply with federal and state price transparency regulations.
• Data Analytics:
  These startups are creating tools to analyze pricing data, helping providers and payers identify trends and make informed decisions.
• Interoperability Solutions:
  They are working on systems that allow for seamless sharing of pricing information between different healthcare entities.
• Machine Learning and AI:
  Some startups are leveraging advanced technologies to predict costs and provide more accurate estimates to patients.
• Mobile Applications:
  These IT solution providers are developing mobile apps that allow patients to access pricing information on-the-go and compare costs across providers.

8. Future Outlook

The push for price transparency in US healthcare is likely to continue gaining momentum in the coming years. Several trends and developments are expected to shape the future of healthcare pricing:

• Increased Regulatory Pressure:
  As public demand for transparency grows, we can expect more stringent regulations at both federal and state levels.
• Technological Advancements:
  Continued improvements in data analytics, artificial intelligence, and blockchain technology could make it easier to collect, process, and share pricing information securely.
• Consumer-Driven Healthcare:
  As patients bear more of their healthcare costs through high-deductible plans, demand for price information will likely increase, driving further transparency efforts.
• Value-Based Care Models:
  The shift towards value-based care could align with transparency efforts, as both focus on improving outcomes while controlling costs.
• Standardization of Price Information:
  We may see efforts to standardize how pricing information is presented across providers and insurers, making it easier for consumers to compare options.
• Integration with Quality Metrics:
  Future transparency tools may combine pricing information with quality metrics, helping patients make more informed decisions.
• Expansion to Pharmaceuticals:
  The push for transparency may extend more forcefully into prescription drug pricing, an area of significant concern for many consumers.
• International Comparisons:
  As global health tourism grows, we might see tools that allow patients to compare prices not just domestically, but internationally as well.

Conclusion:

Price transparency in US healthcare is more than just a passing trend; it’s a fundamental shift in how the healthcare system operates. While the journey towards full transparency is complex and challenging, the potential benefits for patients, providers, and payers are substantial.

For patients, transparency offers the promise of more control over their healthcare decisions and finances. It empowers them to make informed choices, potentially leading to better health outcomes and reduced financial stress.

Providers, while facing initial challenges in implementation, stand to benefit from improved patient relationships, streamlined administrative processes, and opportunities for efficiency improvements.

Payers can leverage transparency to design more cost-effective networks, improve member satisfaction, and potentially control overall healthcare costs.

However, the transition to a fully transparent system will not happen overnight. It requires continued effort from all stakeholders, including healthcare providers, insurers, policymakers, technology vendors, and patients themselves.

As we move forward, it’s crucial to address the challenges thoughtfully. This includes finding ways to present complex pricing information in an understandable format, ensuring that focus on price doesn’t compromise quality of care, and addressing the technical and administrative burdens of implementing transparency measures.

The role of healthcare ISVs will be pivotal in this transition. Their innovations in data management, user interface design, and predictive analytics will be key to making price transparency a practical reality.

Ultimately, the goal of price transparency is not just about revealing costs—it’s about creating a more equitable, efficient, and patient-centered healthcare system. As transparency efforts continue to evolve, they have the potential to reshape the healthcare landscape, driving competition, improving quality, and helping to control the ever-rising costs of healthcare in the United States.

The path to full price transparency in US healthcare may be long and complex, but it’s a journey that promises significant rewards for all involved. As patients become more empowered, providers more efficient, and payers more strategic, we move closer to a healthcare system that truly puts the patient first.